I keep trying to boost traffic to my website every single day since I started this blog two years ago.
And like every other website owner out there, I wish for this more than anything. Ask me what I’d like for Christmas this year and chances are I’ll say, “More customers, please!”
Fortunately, there are quite a few ways to boost traffic to your website. In this post, I’ll be sharing 25 simple techniques I’ve been using myself.
1. Advertise, Advertise!
This one is first on my list because it is the most obvious ways to boost traffic to your website.
Some excellent ways to attract visitors to your website include; social media advertising, paid search, and display advertising. Generating traffic this way will help you to build your brand and will also get your site in front of many people.
You can tailor your paid strategies to suit your goals whether you just want to increase sales or looking to increase conversations.
Remember that each paid channel has its pluses and downsides, so carefully think about what you want to achieve before you pay for anything.
If you want to increase sales, you’ll need to consider adding commercial intent keywords to your paid strategies. It is true that these search terms are highly competitive and expensive, but on the bright side, the rewards are well worth it.
2. Social Media Marketing is the way to go
Social media is one of the best ways to boost traffic to your website by proactively promoting your content. Simply producing great content will not cut it if you want to make it in this cut-throat industry.
You’ll have to put your work in front of as many eyeballs as you possibly can.
This tool will help you to to increase traffic to your website by growing your website’s following. You can use different social media channels to promote your content.
There are many social media platforms you can use. However, social media platforms are not made equal.
For instance, Twitter is ideal for short posts and links whereas Google+ is effective when you want your site to be featured in personalized search results and works well in B2B niches.
Also, if you are a B2C product company, image-centred social sites like Pinterest and Instagram will get your site traction more easily.
3. Mix Things Up to Boost Traffic to Your Website
There is no single type of post that will drive up your readership.
This is quite the opposite of what some will have you believe. If you are playing the long game, using different techniques all at the same time.
Vary the length and format of your posts and make them as appealing to a broad range of readers as you can.
Always leave you readers guessing. This makes them eager for more of your writing.
For instance, you can intersperse your short-form posts with long-form content.
In addition to this, you can also add videos, infographics and data-driven information to add depth to your work.
4. Write Catchy Headlines
Headlines are key components to consider if you want to boost traffic to your website.
Writing irresistible headlines is an art you’ll have to master because they are your blogpost’s lifeline.
Sloppy headlines make even the best blog posts you’ve ever written go unread.
If you want to make the best impression on your readers, you’ll have to think carefully about your headlines before you go ahead to hit “publish”.
5. Fix your SEO to Boost Traffic To Your Website
If you want to increase traffic to your website, your website will have to rank higher on various search engines .
Search Engine Optimization(SEO) is a valuable tool that will help you boost traffic to your website this way.
Ranking high on any search engine is the most effective way to make your website more popular and lucrative.
When was the last time you ever opened the second page on google when you were looking for something on the internet?
Chances are(very high, in fact) that your potential readers never do this.
Here are some pointers to help you optimize your website best: make use of internal links, write killer meta-descriptions and also make sure that you are making good use of image alt text.
Optimizing your content might take you some time to sort out but the benefits are worth the headache.
6. Use Long-Tail Keywords to Increase Traffic To Your Website
This is another way to boost traffic to your website.
While it is true that short-tail keywords are searched for more frequently, it is very difficult to rank highly on search engines using them.
On the other hand, if you use a long-tail keyphrase, you get a better chance of ranking higher especially for queries specific to your products and services.
Long-tail keywords put you at an advantage because online search phrases are getting more specific and more specific.
This is the safest bet to increase traffic to your website.
It might be a bit harder to optimize your posts this way, but I guarantee that it is one of the best ways to drive traffic to your website.
7. Do Some Guest Blogging to Increase Traffic to your Website
This is one of the fastest ways to get your website’s name out there and boost traffic to your website.
Making an appearance on a reputable site can increase your website’s traffic twofold.
And the good news is that most blogs in your niche will allow you to write for them and in exchange, you also allow a guest blogger onto your website.
When you do decide to write for other blogs, bring your A-game.
Write a catchy piece that will hold the audience’s attention. Remember that you are selling not only your website but also yourself.
8. Invite other bloggers to your site
Guest blogging is a mutual agreement between two or more bloggers.
When you offer to write for other blogs, you should also be kind enough to invite your hosts to write on your website.
This way, you help each other to bring in fresh readers to your sites. Just make sure that they post quality and original content.
9. Pursue referral traffic
Quit trying to persuade other sites to link back to you. Instead, just create content that begs to be linked to.
Take time to learn what types of links generate good referral traffic.
Use what you learn to improve your content and boost traffic to your website.
10. Post your content on LinkedIn
LinkedIn is more than just a site to find jobs. It is now one of the world’s largest social network that brings together professionals and has recently become a valuable publishing platform.
This means that you should be posting some of your content to LinkedIn regularly.
This will help you to boost traffic to your website and will also help you to build your reputation within your industry.
This is especially helpful if you build yourself a large following on this platform.
11. Use Schema Microdata to increase traffic to your website
Using this or another microdata format will indirectly increase to your website.
This is done by making it easier for search engine bots to find and index your web pages.
One other benefit of implementing Schema for Search Engine Optimization is that it increases your site’s chances of getting rich results.
This will improve your click-through rates and increase traffic to your website.
Your link profile isn’t only determined by the number of sites that link back to your website(backlinks). Your internal linking structure also affects it.
Whenever you’re creating and publishing content, lookout for opportunities to add internal links to your work.
Doing this will help with SEO and will also result in better user experience.
Optimizing your site for user experience is a sure way of increasing traffic to your website.
13. Schedule Interviews with industry leaders
Interviews are not for the big leaguers only. As long as you’re willing to ask, you will be amazed by how many of the industry thought leaders are willing to talk to you.
All you have to do is to keep sending those emails out asking for interviews and you won’t be disappointed.
Always post these interviews on your website when you do them.
This will increase your blog’s traffic in two ways.
First, the name recognition will quickly boost your credibility and second, the interviewee will most likely share your content to his/her connections.
Interviews are a great way to expand your blog’s reach further than where it stands at the moment.
14. Focus on Email marketing to boost traffic to your website
Email marketing is still a powerful tool to promote your blog and increase traffic to your website.
Over the years, I have seen many businesses focusing way too much on content marketing that they forget the traditional methods that work too.
This is a mistake that will cost you quite a market share.
Even a moderately successful email blast can result in a somewhat significant uptick in your traffic.
Just be careful not to spam your subscribers with constant emails about every little update about your business.
A regular, but not too frequent, email reminder about a product or service will be enough to boost your traffic.
Email marketing also gives you access to word-of-mouth marketing done by your happy subscribers.
When you will be coming up with your marketing strategy, don’t leave out email marketing. You’ll pay for it!
15. Take care of your site’s responsiveness
These days, people do virtually everything on their mobile phones. The days of the desktop PCs are long gone.
And this means more and more people will be accessing your site through their smartphones.
So, this is where your website’s responsiveness comes in.
The faster your website loads on these mobile devices, the better your chances of getting large volumes of traffic.
If you haven’t gotten your site’s mobile compatibility up to scratch, then it’s high time you did.
Don’t force your website’s visitors to pinch and scroll through your site.
You might as well tell them to go somewhere else.
You are not off the hook even if you are running the most basic website. Your visitors need to have the best user experience.
And this means making a site that is comfortably accessible and viewable across a wide variety of mobile devices, the smallest smartphones included.
Focus on optimizing your website’s responsiveness to increase traffic to your website.
16. Don’t neglect your website’s speed
If you have ever found yourself on a web page that loaded for more than thirty seconds, then you’ll know that it is one of the most annoying things.
So, if you’re running this kind of website, don’t even hope to get any traffic.
When your website loads for ages, you will have astronomical bounce rates and this is very, very bad for business.
To prevent this scenario from ever happening to you, try as much as possible to make sure that your pages are technically optimized for speed.
Some of the areas you might want to check for include; image file sizes, page structure and third-party plug-in functionality.
Checking on these to make sure that your website has one of the fastest page-loading speeds and that you increase traffic to your website.
17. Create a community to Increase Traffic to Your Website
One of your objectives as a blogger is to foster a sense of community.
Everyone out there would like to speak their minds and contribute to the subjects they care about.
Building a community around your blog is one is the best way to get people talking.
When you give people a chance and a platform to express their opinions, you should start to notice an uptick in your traffic.
This is one of the most subtle ways to increase traffic to your website
To get as many people talking as possible, you’ll have to take some simple measures.
The first thing you need to do is to build a robust commenting system into your website. You can use plugins to do this.
There are also third-party solutions like Disqus or Facebook comments where visitors can post their questions.
Also, you can also create a dedicated forum where your users can voice their concerns or give compliments.
The second step to take when you want to engage your visitors is to create great content that holds their attention and provokes conversations.
The best way to do this is to focus on topics that many of your visitors will identify with.
Once your community is created, you’ll want to manage your community to make sure that there is order and that everyone is kept happy.
18. Participate in Different Comment Sections
You already make rounds on at least a few sites that are relevant to your niche, why not join in the conversation?
Get vocal in as many comments sections as you can. This is your chance to market yourself and drive traffic to your website.
It will not provide an immediate boost to your referral traffic but will get people talking about you.
When you make a name for yourself through insightful and thought-provoking comments, you build yourself a presence and increase the chances of people checking out your website to hear what you have to say.
As you guest post, remember that quality and relevance are all that you will have to abide by.
Engage your readers, but don’t spam them with irrelevant jargon.
19. Pay Attention to Your Analytics Data
The feedback you get through various channels is an invaluable source of data to guide your blog’s operations like promotional and content strategies.
One of the best tools to use is Google Analytics. It generates and provides priceless data on almost every conceivable aspect of your site.
This includes visitor demographics and your most popular pages.
Pay attention and notice what kind of readers are most responsive to your content.
Also, inspect visitor data to get a good idea of the demographics and the kind of articles they respond to.
20. Stay active on Social Media
Sharing content on social media is not enough. You also need to participate actively in online communities to drive traffic to your website.
Be on the lookout for group discussions with relevant hashtags(if you have an active Twitter account).
If you have a large following on Facebook, make sure you engage with your readers in the comments section.
Use your social media channel as it was intended – to form a rapport with your readers.
21. Try Submitting your content to Aggregator Sites
As far as social media is concerned, you can go further and post your content on sites like Reddit.
You’ll want to post only legitimate and helpful links on sites like these because its members are extraordinarily savvy.
Do not spam them and hope to boost traffic to your website. This won’t happen.
22. Add videos to your content
Written content works fine most of the time. But do you know what works better? Videos.
They make your content more engaging. They are also a valuable asset in attracting new visitors.
If you want to grab and hold your visitors’ attention (and increase traffic to your website) then this is the way to go.
Plus, this kind of content makes the information on it harder to forget compared to written content.
23. Know your competitors
Knowledge of what your competitors are doing is important when you are a member of the blogging world.
Doing research on your competitors is, therefore, necessary if you want to gain an advantage over them.
Fortunately, you don’t have to spend hours constantly keeping tabs on your competitors.
There are resources that will help you to check out what your competitors are up to.
Services like BuzzSumo put together the social performance and content of specific sites(of your liking) and do various interesting things.
BuzzSumo provides you with a quick view of the trending topics that resonate with readers. With this service, you can find out what people are reading(and are talking about).
You can use this information to emulate the kind of content your readers prefer and increase traffic to your website by bringing in new readers.
24. Host Webinars
Your audience is always looking to learn something new. That’s why they read your content in the first place – to learn.
Give your audience something to look forward to by regularly hosting webinars.
Combine webinars with a powerful and effective social promotion campaign to boost traffic to your website.
25. Attend conferences
Whatever industry you’re working in, chances are that there are at least one or two major events where like-minded people get together.
Attending forums like these is a good idea.
Speaking at these events is even better because it gets you the chance to get your name out there and boost traffic to your website.
You do not have to be all that good at speaking. Even a halfway decent speech or talk will do the job of establishing you as one of the industry’s thought leaders.
On top of this, your site is guaranteed to get significant exposure.
26. Use Google Search Advertising
You can use Google Ads to have your website ranked highest. This is a paid method to drive up traffic to your website.
When you pay for this service, your website(mostly a landing page) will show up at the top of search results for a particular set of keywords.
When a query that matches your keywords is entered, Google will rank the paid accounts according to the quality and relevance of the ad.
This kind of exposure is good for your website’s traffic.
Final Thoughts On Ways to Boost Traffic to Your Website
Combine all these ways to boost traffic to your website to get the best results.
No method works in isolation.
Go ahead and start experimenting with some of these to see which combinations will increase traffic to your website best.
This is what you’re after right?