Being an entrepreneur is challenging at times. Especially at the beginning when you have to get all the tasks done yourself. You feel like you have to control every aspect of your business. The truth is, you can choose to hire freelancers to help you take care of certain parts of your business.
It is important to accept that you cannot get everything done on your own. That’s when you outsource freelance work.
There are many reasons why you should hire freelancers to help you out. Take a look.
Reasons Why You Should Hire Freelancers To Help You Out
When your work starts affecting the quality of life you are living, then you might want to consider outsourcing some of the work.
If you also find yourself concentrating on one aspect of the business too much and neglecting other parts, it might be time to hire a freelancer to help you out.
Delegating some of your tasks will allow you to be productive and to do your work efficiently. It will save you lots of time and unnecessary stress.
Outsourcing freelance work also enhances your business’ flexibility allowing it to quickly change with the market trends.
So Which Services Should You Outsource?
Running an online business is a multi-faceted career that has lots of little tasks that need to get done on time.
Some of these tasks include:
1. Content creation
If you are running a blog, you don’t have to write all the blog posts yourself. Creating content can take a lot of time and energy. If you can afford it, then just hire freelance writers to create your content.
Luckily, there are very many sites that charge very little to have your content created. My favorite is Fiverr.
Fiverr has thousands of content creators in different niches. You can search for freelance writers using different keywords that apply to your niche.
For example: If you want a cryptocurrency writer, you simply search the word ‘Cryptocurrency Writer’ and Fiverr will display all the crypocurrency writers.
I also love Fiverr because you can ask for samples and read other client reviews before actually engaging a specific freelance writer.
Fiverr is also very cheap. Most services cost between $10-$100.
Here are some other content-related tasks you can outsource.
- Performing research for upcoming blog posts
- Finding graphics, images, and videos for blog posts
- Proofreading for spelling mistakes, grammatical errors, and awkward phrasing
- Re-writing older blog posts
- Doing keyword research
- Coming up with pitches for guest posts
- Responding to readers
Promoting your online business involves many tasks. You have your email marketing, your social media, and Search Engine Optimization(SEO), all of which require your constant attention.
This is why outsourcing marketing services from a professional isn’t such a bad idea.
Social Media Marketing
This is the public face of your blog and most of the tasks here should be left to a qualified social media manager.
If you search for social media managers at Fiverr, you’ll see that this service costs between $5 to $400.
Simply search the word ‘Social Media Manager’ and you’ll find a list of all social media managers, their prices and the reviews they’ve gotten from other clients.
The roles of a social media manager are:
- Accepting friend requests and following appropriate connections.
- Sending invites to your followers to attend events.
- Reading and responding to followers’ comments.
- Creating questionnaires and surveys
- Creating infographics
- Finding and editing images to use in posts
- Scheduling posts across all social platforms
- Uploading new videos on YouTube
- Ensuring all profiles are updated consistently
- Creating new social media accounts
- Updating profile information.
Despite this being a sensitive aspect of your website’s promotion, you can outsource it too. If you end up choosing someone for this job, you should consider their experience and reviews.
Here are some of the tasks in SEO that can be outsourced.
- Performing keyword research
- Creating catchy headlines
- Building and editing landing pages
- Performing keyword research
- Researching cutting edge SEO trends
- Keeping up with Google algorithm updates
- Setting up an XML sitemap
- Creating Google analytics reports
- Tracking the position of your content in search engines
To run a successful website, you need to build an email list. This is an essential requirement for the growth of your business.
Email marketing is a powerful tool because it helps you attract and retain high-value leads.
Email marketing tools like Constant Contact are great at collecting and building email lists, but someone has to be there to write the emails, respond to the emails, and so on.
That’s where an email marketing manager comes in.
Building an email list is a hectic and time-consuming task that needs some level of skill and attention to detail. It would, therefore, be wise to have an experienced professional do it for you.
Going back to our Fiverr platform, you’ll see that most email marketing gigs cost between $5-$110. This is very fair compared to the amount of that gets done.
Some of the tasks handled by this professional include:
- Creating email newsletters
- Handling email templates
- Proofreading and editing emails
- Sending out bulk emails
- Sending RSS feeds
- Responding to email questions
Working online requires making informed decisions that will make your website more competitive. You therefore need to have accurate information about how your website is performing.
This is where analytics comes in. Analytics gives feedback on every aspect of your business.
Before you start getting any meaningful information from analytics, you will first have to set it up. Outsourcing this task would be a good idea. There are many processes involved that require a skilled hand.
It can cost you between $15-$100.
Here are some of the tasks you can outsource;
- Monitoring traffic trends
- Spotting long-term patterns
- Getting consumer feedback
- Generating reports from your analytics
- Technical work like theme and CMS management
4. Web and graphic design
When I purchased the Divi theme for my blog, I had no clue how to go about it. I tried to customize my website and make it as presentable as possible but it just didn’t look the way I wanted it to.
So I decided to get someone from Fiverr to help me.
I talk about Fiverr a lot because you can get almost any service done for you at an affordable rate.
Sometimes web and graphic design can be quite difficult. Yes, you can totally do it yourself, but if you can’t, then just get someone to do it for you.
There are two great sites to hire freelance graphic designers from: Fiverr and 99designs.
You can get someone to:
- Handle the coding for your CMS
- Monitor and manage plugins
- Look for and Install new plugins
- Troubleshoot issues
Best websites to Hire Freelancers
There are many platforms on the internet where you can get access to thousands of professionals.
Here is a list of the best sites to outsource freelance work.
Fiverr is one of the best sites to outsource freelance work if you are on a budget.
I love Fiverr because they sell almost every service online at very affordable prices.
I also love it because you don’t need to come up with long interview questions and interview thousands of applicants. You simply go through profiles, choose the ones you are interested in, and go through their reviews before deciding to move forward.
You can also ask for samples before engaging a specific freelancer.
There is a huge variety of services available at Fiverr so you can get all the services you need under one roof.
There are also different levels of Fiverr sellers so you can choose to narrow them down according to their experience level.
Fiverr also has one of the best user experiences. It is super-intuitive and has several great filters that will help you quickly sort through their massive pool of freelancers.
They have a good payment policy too. Signing up for their service and posting requests to hire freelancers is completely free. The only time you will be required to pay any fees is when you are buying a service.
The cost of gigs shown is adjusted to match your current location’s currency. There are also multiple payment methods including all major credit cards, Apple Pay(on their mobile app), and PayPal.
All the payments you make are done upfront and held in escrow. No payment will be made to the seller until after you have approved their work.
If their work does not meet the desired standards, you can have the seller resubmit their work or cancel the order within three days of receipt.
If you are looking to work with an experienced professional with certifications and proof of projects, you can try Fiverr Pro.
All in all Fiverr is a great platform if you are on the lookout for professional freelance work, especially if you are on a budget.
This is the best web and graphic design platform. But it comes at a price. If you are on a tight budget, you should consider Fiverr.
99design also offers all design services from logo design, book covers, packaging for your products, website building, apps to magazine covers.
They offer two main services for design clients: contests and individual hiring.
They offer a somewhat simpler and clearer user experience than the rest of the freelancing platforms. This is in part due to the limited design-oriented feature set they offer.
It is easier to find designers that you like on this platform saving you time and the headache of having to choose. You can also have them find designers for you so that you do not have to look too hard.
They offer one of the best customer support services on the market, available in different language options.
Their services are not the cheapest, but their prices are quite reasonable for the quality of the services they offer. They have three plans all differing in price and the number of logo designs you get access to.
99designs also accepts a variety of payment options like PayPal, MasterCard, American Express, Discover, Visa and SOFORT.
They also have a money-back guarantee if you are not satisfied with the logo designs. Before you opt to do this, you can have the designer make final revisions to your logo.
The bottom line is that this is one of the best design platforms in terms of quality of work and user experience. It is definitely worth the extra cost.
DesignCrowd is a community-based design service launched in 2008 and has a fairly respectable community of more than 700000 designers. You can get anything designed like logos, business cards, T-shirts, websites, cartoon characters, and even envelopes.
All their packages are paid. There are no free samples. On the bright side, everything is quite affordable.
The first and cheapest package they offer is the “One Designer Service Project”. This one runs for seven days (from designer selection to logo finalization). You can have DesignCrowd select a designer for you, or you can browse the selection of designers and choose one for yourself.
Their second package is a “Mini-Contest.” The project you post is available to a pool of designers rated at least 2.5 stars only.
The most expensive packages are the third, fourth, and fifth packages. They have regular contests that are held between top-rated designers.
The vast community they have guarantees you of almost any design you’ll want. Designcrowd’s community is its best and biggest feature.
All things considered, DesignCrowd is a pretty good option. It has reasonable prices and something for everyone.
Flexjobs is an online jobs platform founded in 2007.
It is a great place to hire freelancers but the problem is that it leaves you at the mercy of the freelancers themselves. Flexjobs mostly focuses on freelancers.
Navigating through the platform to find your list of candidates can be a headache the first few times you use it. However, once you get used to it, it becomes easy.
They have monthly and annual plans. The monthly plan will set you back close to $300. You can pay upfront for their yearly plan and save 25%. These fees will get you features like unlimited job posts, dedicated account support, expert articles on remote and flexible work hiring, and a few others.
Upwork is one of the biggest and most established freelance websites online today. But in recent years, the quality of their services has gradually gone down.
They offer varied freelance services like design, sales and marketing, web and software development and so much more.
It has advanced search filters that make it easy for you to find work on the platform. You can also view the freelancers’ work history to gauge their professionalism.
They also have a messaging system that makes it more convenient to communicate with potential candidates.
The user experience is okay. Navigating the website is easy. Signing up for their service is free and simple, only requiring your email, password and the desired user name and you are done.
There isn’t much to say about their payment system. They have PayPal and Credit Cards as their main payment avenues.
This is a giant in the freelance world. However, it has its problems. The recent dip in their popularity can attest to the plummeting quality of work you will get on this platform.
On the bright side, you can still get access to the cheap labor they offer. And sometimes you can get really good freelancers.
The user experience is decent. Their site might prove challenging to navigate to the first-time user but when you get the hang of it it’s pretty intuitive.
Their registration process is satisfactorily simple. You can even do it via your Facebook account.
They offer 24/7 support via email, live chat and their extensive FAQs section.
There are different monthly plans like Basic, Plus, and Premier. There are different ways to pay and withdraw money from Freelancer. You can use your verified credit card, PayPal, or Skrill to deposit or withdraw funds.
This platform has more than 2.4 million freelancers most being in the UK and Europe. This makes it a great choice for companies in this region. The sign-up process is fast and simple. Posting a gig on this platform is a straightforward process, matching you intuitively with the freelancers you need.
Their top freelance categories are digital marketing, software, writing, and design.
Guru is the best platform to find experienced freelancers from all over the world. Unfortunately, their fees are very high.
The top freelance categories on this site are design and art, writing and translation, programming and web development.
This is a marketplace for the top online freelancing talents. It is the best place to look for software engineers, business consultants, and designers,.
Freelancers are hired as temporary employees rather than on a short time basis. Once you have submitted a request for freelance work, their team matches your company to a freelancer.
Toptal requires an initial deposit of $500 once you hire a freelancer through their site. If you are unhappy with the freelancer or decide not to move on with the hiring process, this amount will be refunded to you in full.
They also offer a no-risk two-week trial process.
To join this site, you will need to submit a quote.
This is a relatively new freelance platform. It is a bit different from the rest because it allows you to use crowdfunding for your projects.
This platform is free to join. On the other hand, if you want any help with your project(like finding the right freelancer), you will have to part with an additional $49.95 per job.
1. How much does it cost to outsource freelance work?
It depends on how much you are willing to spend and the quality of work you are looking for. These factors will also influence the site you will choose. You will pay anything from $5 to $1000 for a single job. Sites like Fiverr have services that cost as low as $5.
2. How do I hire a good freelancer?
It is pretty straightforward really. All you have to do is let the reviews guide you. Taking a look at freelancers’ reviews and work history will help you make this choice.
Always ask for work samples.
You also have to consider how much you have to spend on a job. Does your budget allow it?
Consider the project timeline. If you have a set deadline for your project, then it would be wise to eliminate all bids that fall outside this time frame.
Also, look at proposal quality. Freelancers who make an effort to align their bids with your project requirements show a vested interest in getting your project completed. They may also express this interest by asking for specific information about your project. Freelancers who fit this description are the ones you should hire.
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